Are you tired of attracting bargain shoppers who love your jewelry but never actually buy? In this Momentum Monday episode, I share the one mindset shift every jewelry designer must make to stop discount-chasing customers in their tracks and start attracting aligned, ready-to-invest buyers. We’ll explore how apologetic energy, inconsistent pricing, and treating your business like a hobby repel premium clients and the identity shift you need to embody to call in those who truly value your work. When you shift from selling “just jewelry” to offering a transformation, your confidence, marketing, and sales soar. This episode is packed with practical mindset strategies to help you claim your value, stand firm in your prices, and step into your brand identity with conviction.

What You Will Learn in this Episode:

1. Why apologetic energy repels high-value customers
2. The difference between marketing like a maker vs. a brand
3. How to position your jewelry as a transformation, not just a product
4. The identity shift required to attract aligned, ready-to-buy clients
   
   

Topics Discussed:

• Attracting bargain shoppers vs. premium buyers
• Mindset and brand identity
• Shifting from hobbyist to business owner
• Holding pricing with confidence
• Storytelling to connect with ideal clients
• Practical mindset challenge for jewelry designers

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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